Card Explaination

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Bear: Front Card Design Evaluation

Front Card Designs

Bear: Front Card Design Experiment #2

Bear: Front Card Design Experiment #1

Bear : Front Card Sketches

I have drawn some card designs for the front, inspired by the moodboard that I have created earlier.

Bear: Front Card Research

My next step was to create the front side of the card and for me to do that, I have created a card moodboard to help me and to see what kind of designs are out there at the moment. I have chosen cards that kids use and play with and see how they set out their cards to attract the kid's eye.

http://p4.i.ntere.st/43098502acd0486969289632922e4dfd_480.jpg - Digimon

http://skylanderscharacterlist.com/wp-content/uploads/2016/05/AirSkylanderWhirlwind.png - Skylander

http://www.bbtoystore.com/mm5/pokemon/PK_Tree_single.jpg - Pokemon

http://vignette2.wikia.nocookie.net/myyugiohdeck/images/d/da/Dark_Magician.jpg/revision/latest?cb=20110610035254 - Yu-Gi-Oh

Bear: Team

Bear: Feedback

06/12/2016 - Tracy

I spoke to Tracy today about what I have done so far in this project. I explained my idea to her which is I'm creating bear yoyo cards to promote healthy eating and I'm designing fruit and vegetables as superheroes or monsters to get the young viewer interested and involved.

The feedback I got was that I have to think about the parents as my target audience as well, not just the children. I need to find a way to get the parents on board with this idea and involved so they are happy.

One of the ideas I came up with was that a child can collect a certain amount of barcodes from the yoyo cards then they send it to the company for a chance for the child to meet bear because I know how highly rated bear is with the children, not only that, bear will go to their school and cook a healthy meal to promote healthy eating and the best thing is that the parents can get involved as well so the child and their parents could cook together which is quite nice.

Bear: Developed Character #5

Bear: Developed Character #4

Bear: Developed Character #3

Bear: Developed Character #2

Bear: Developed Character #1

Bear - Initial Fruit Sketches

Blueberries

The first character are in a group because that's how blueberries come in a pack, always together and it was inspired by the Pokemon called 'Exeggcute'. It has a protective layer because blueberries reduces damage from over sun exposure.

The second character (middle) is very small, just like a real blueberry and its very smart because blueberries improves brain function which is essential for intelligence. It can also reduce muscle damage.

The last character (right) is smart as well, just like the second character but the difference is that this character's brain can be seen.

Kiwi

The first character is young because eating 2/3 kiwis in a day can give you a youthful look. It has poo next to him and he's wearing a diaper because kiwis prevent constipation.

The second character (middle) is in the shape of a bird because it's supposed to be the kiwi bird, where the name came from and its wearing a chain which can make you go to sleep because eating 2/3 kiwis in a day can send you into a deep sleep.

The last character (right) has a protective layer because kiwi protects your skin from degeneration and he's young for the same reason as the first character. He's quick and has abundant energy because, again, eating 2/3 kiwis in a day gives you abundant energy.

Bear - Initial Vegetable Sketches

I have sketched some vegetable characters based on what I have learned from my vegetable research. Each character has certain superpowers or abilities that they have based on their vegetable benefits.

Carrot

The first carrot character above is called 'Karotin' which is Greek fro carrot. He has lazer eyes because carrots improves your vision, he also has a toothbrush as a weapon because carrots maintain healthy gums and teeth.

The second character (middle) also has a toothbrush as a weapon but the difference is, this character has a shield which protects the skin.

The last character (right) has water jets coming out that shoots water because carrots contain 88% water, it was inspired by the Pokemon called 'Blastoise'.

Sweet Corn

The first character has a sun face because sweet corn grows under the sun and it has a tail like a fire extinguisher because it prevents inflammation.

The second character (middle) has a sun tail, same reason as the first character and he's smart because sweet corn has high levels of vitamin B1 which is essential nutrient required for brain. He's also strong because sweet corn improves bone strength.

The last character (right) is smart, for the same reason as the second character and it can make itself stronger, again, same reason as the second character.

Spinach

The first character is big and strong because spinach makes you strong, it was inspired by 'Popeye'. It has a protective layer because spinach is resistance against infections.

The second character (middle) is small and thin because spinach controls weight and plays a role in the healing role in aging. It has a heart because it controls the heart rate and it has a red blood cell as its weapon because spinach contains iron, which produces red blood cells and since it has iron, his feet are iron and flies around with an iron board.

The last character (right) has a bone as a weapon because spinach increases the strength of your bone mass. It flies around with a red blood cell because of iron and the same reason that was given for the second character.

Bear - Moodboard

After researching, I knew what to do next and my next step was to create different mood boards of various characters, some I feel that is suitable for my target audience and others that are well known like Pokemon and Monsters Inc so the young viewer would recognize the design. I have also created a mood board of different illustrated facial expressions because I want to make my character's face friendly and cool so I can use the facial mood board to help me.

I have done those mood boards to help me decide what kind of style I want to create and would be suitable for my young target audience.

Reference List....

http://screencrush.com/files/2012/10/art.jpg

https://s-media-cache-ak0.pinimg.com/originals/f4/6c/ab/f46cabef2632b8f0af51f97294d7d008.jpg

http://img13.deviantart.net/694d/i/2013/189/1/3/baby_monsters_inc_by_j_spence-d6chkvw.jpg  

http://www.freelogovectors.net/wp-content/uploads/2013/01/Pokemon-characters-01.jpg

https://s-media-cache-ak0.pinimg.com/originals/31/b0/3d/31b03d4efcdd8e223e4ae5d84b6c929d.jpg

http://junkfreejourney.com/wp-content/uploads/resize-group.jpg 

http://fiascodesign.co.uk/wp-content/uploads/2012/11/OW_Portfolio_02.jpg 

http://www.wizmaya.com/wp-content/uploads/2012/02/Kid_Heroes_Viewer2.jpg

https://s-media-cache-ak0.pinimg.com/564x/56/f1/f6/56f1f629233259be3260eacf5643c917.jpg

http://media.istockphoto.com/vectors/various-facial-expressions-with-pink-cheeks-vector-id452189425?k=6&m=452189425&s=170667a&w=0&h=6Wti-GbMfM_Sg8gJ4MiiTUupRsOm4D1mAtuWk1yHlmo

http://dragonbones.net/wp-content/gallery/sketchbook/90c5051a-845a-4280-a9ae-a5b861dc83fb.png

https://pp.vk.me/c618518/v618518091/12b09/dYWby-2YcIg.jpg

Bear - Fruit Research #4

Since I have researched about vegetables, it was time to research about fruit.

http://www.medicalnewstoday.com/content/images/articles/287/287710/blueberries.jpg

Blueberries

https://authoritynutrition.com/10-proven-benefits-of-blueberries/

- Blueberries are high in antioxidants. helps neutralize some free radicals that cause damage to our DNA which helps protect against aging.

- Protects the cholesterol in the blood from being damaged and reduces the levels of oxidized LDL.

- Lowers blood pressure.

- Helps prevents heart attack.

- Helps improve brain function - accumulates in areas of the brain, essential for intelligence.

- Lowers blood sugar levels.

- Helps reduce muscle damage after exercise. 

- Contains about 85% water.

https://draxe.com/health-benefits-blueberries/

- Reduces damage from over sun exposure.

- Improves vision.

http://www.healthline.com/hlcmsresource/images/topic_centers/Food-Nutrition/642x361_IMAGE_1_The_7_Best_Things_About_Kiwis.jpg

Kiwi

http://www.care2.com/greenliving/14-healthy-reasons-to-eat-kiwi.html

- Source of fiber - prevents constipation and other intestinal problems.

- Eating 2/3 kiwis a day can reduce potential of blood clotting.

- It's an alkaline fruit - rich supply of minerals to replace the excess of acidic foods produced by humans - benefits of it is youthful skin, deeper sleep and abundant physical energy.

- Protects skin from degeneration and it's a good source of Vitamin E.

Bear - Vegetable Research #3

I am researching about vegetables to give me an idea of what the benefits of each vegetable is and how to use it to my advantage. I have pick out certain parts of the benefits which interests me and which I feel will help me.

http://www.tellyouall.com/wp-content/uploads/2014/12/Carrots.jpg

Carrots

http://www.nutrition-and-you.com/carrots.htm

- Low calories and negligible amount of fat and no cholesterol.

- Rich source of carotenes and Vitamin A - maintains good eye health and maintenance of growth and development.

- Good source of Vitamin C - helps to maintain healthy teeth and gums.Helps the human body to protect from diseases.

- They compose of healthy minerals like copper, calcium, potassium, manganese and phosphorus. Potassium is important in helping the body to control heart rate and blood pressure by countering effects of sodium.

http://cdn3-www.wholesomebabyfood.momtastic.com/assets/uploads/2015/04/baby-spinach.jpg

Spinach

http://www.nutrition-and-you.com/spinach.html

- Good amount of  soluble dietary fiber - recommended for weight reduction and cholesterol control.

- Contains a lot of iron. Iron is important and required by the human body for red blood cell production.

- Rich source of Vitamin A and C - Help protect against oxygen-derived free radicals and reactive oxygen species that play a role in aging.

- Vitamin A is required to maintain a healthy mucus membrane and skin, it's also essential for normal eyesight. 

- Contains Vitamin K - Plays a vital role in strengthening bone mass and limit neuronal damage in the brain.

- Vitamin C helps the body develop resistance against infections and viruses.

- Contains potassium which controls the heart rate and blood rate. It also contains copper which is required in production of red blood cells and zinc which regulates growth and development and helps with digestion.

http://www.cedenco.co.nz/assets/Image-Folders/Products/Sweetcorn/_resampled/croppedimage570400-19690129-lSweetcorn.jpg

Sweet Corn

http://www.nutrition-and-you.com/sweet-corn.html

- Grows under the sun.

- High in calories, compared to other vegetables.

- One of the finest sources of dietary fibers - helps regulate in gradual increase in blood sugar levels.

- Good source of phenolic flavonoid antioxidant - plays a vital role in preventing aging and inflammation in humans.

- Contain compound that are vital in maintaining healthy mucusa, skin and vision.

 - Contains zinc, copper, iron and magnesium. 

Bear - Research #2

I am continuing my research by looking at how other resources like kid shows have advertised healthy eating and how they tried to get kids to eat healthier. I have looked at Charlie and Lola especially this episode about vegetables because it relates to what I am doing and trying to do. I decided to study Charlie and Lola because I remember watching them as a kid and really enjoyed watching it so I am looking at how they capture the child's attention.

I am specifically looking at how they convey the message of eating healthy and I have noticed they do it through storytelling, e.g. when Charlie is trying to get Lola to eat carrots by saying stuff like those are not carrots, they are orange twiglets from space. They also created friendly characters to go with the story.

What I learned is that storytelling is a good way to get kids to eat their vegetables and by making up little stories, it makes them use their imagination and get them to forget what they are eating.