Topic
I am concerned the Millennials aren’t
interested in reading the newspaper as much as they should, for example, as a
designer, it’s important for me to be aware of my surroundings so I don’t make
a design error. It’s important for them to keep up to date with what is going
on with the world for various reasons.
(or should they read the newspaper? The
newspaper is sometimes filled with fake news; would it be more beneficial to
create our own newspaper with real news?)
Brief
My
intention is to find a way to get Millennials more involved with the news by
creating a meme newspaper. I intend to include real news.
Context
My context will be
memes. My idea is to design the news as memes. It’s modern and popular just
like my target audience. The beauty of memes is it spreads around rapidly just
like news.
Target Audience
Millennials, Young
Adults, 18-21,
Creative Requirements
I
intend to make a newspaper, booklet or a zine, something physical and possibly
small so they can carry around. I feel like I should go beyond the meme
newspaper and possibly create a website to go with it, where the reader could
go on and edit their own memes that are featured in the newspaper, a good way
to get the viewer more involved.
Objectives/Deliverables
I
will include illustration as I feel like most of the memes could be hand drawn
or even scanned in and edited in Photoshop.
I
will need to create a campaign, as a way to advertise the newspaper and get the
word around. I would like to see, if possible, how fast and effective my meme
newspaper can travel and how many readers it will gather.
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