Keiichi Matsuda, who is an independent design consultant, has created a concept film called Hyper-Reality. The film features a women whose vision is filled with text, games, advertisements and internet services that pops up at times and we get to see what she can see. It’s the idea of that we use technology so much that it will merge us humans together with the technology, we would be able to escape the real world into a virtual world where things will become easier for us and we can do so many things at once like gaming and communicating without interrupting our daily chores.
It looks at how our virtual interaction interfaces with the environment and how our identity can be controlled and expressed digitally.
“It presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media.” - Keiichi Matsuda.
About Hyper-Reality
Our physical and virtual realities are becoming increasingly intertwined. Technologies such as VR, augmented reality, wearables, and the internet of things are pointing to a world where technology will envelop every aspect of our lives. It will be the glue between every interaction and experience, offering amazing possibilities, while also controlling the way we understand the world.
- Keiichi Matsuda
HYPER-REALITY from Keiichi Matsuda on Vimeo.
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