After reading the brief and researching a bit about the adverts that Cornetto have produced that involved love, I wanted to produce something different because most of the adverts were similar. The idea I got still includes the 'snap, scoop and share' and 'share the love' idea but it will be different because instead of the love being shared between two human beings, I thought of creating a campaign involving owners and their pets because I feel like it's quite popular at the moment, you see images of people and their pets on social media quite often. Love doesn't have to be just between two human beings.
Basically, the idea is people would 'snap and scoop' then 'share' an image of themselves, their pets and the Cornetto by posting it n social media with an hashtag, it's a new way to 'share the love'. If they wanted to push it further, they could get the image printed on a postcard so they can 'share the love' to anyone they want or even send it on special occasions like Christmas.
I think this should happen in the Winter because that's when the owners are mostly inside cuddled up with their pets and also, there's not that much competition in the Winter so it's time for Cornetto to take advantage of that.
There's people who wish it was Summer already so this idea could be making Winter into Summer by eating ice cream.
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